Hi everyone,
So I have some exciting news Athleta, a division of Gap Inc will be opening its doors here in Houston on May 9th .
This brand of stylish and flattering active wear is designed by women for active women.
Athleta’s new store will be located in the Town & Country Village where they will carry fitness and lifestyle apparel for your sport such as running, yoga, golf as well as they carry accessories and footwear plus a lot more.
I had the opportunity to interview Tess Roering, Athleta’s VP of Marketing. Thank you for giving me this opportunity.
When and by whom was Athleta started?
Athleta was founded in 1998 in Sonoma County as a catalog business and was acquired by Gap Inc. in September of 2008; it is now one of the company’s five brands and is headquartered in Petaluma, Calif. Athleta sells direct through a consumer catalog, online through www.Athleta.com, and now through 12 stores across the country.
What was/is the inspiration behind the brand?
Athleta’s mission is to celebrate and serve women athletes of all levels. Our unique breadth of product designed by and for female athletes offers both strength and beauty for every athletic pursuit, from running to swimming to skiing to biking and everything in between. We use technical fabrications and unique designs targeted at women athletes who want high performance in the activity, and incorporate meaningful details – reflective designs on flicker points, hidden pockets with locking zippers, thumb holes, quick drying fabrics, and more. Athleta combines that with beautiful, feminine designs that make women look and feel beautiful.
Why did Athleta decide to open a Houston location?
For years our customers have been telling us they want a place where they can touch and feel – and try on – our beautiful performance and lifestyle products. The store will provide an opportunity for our Houston customers to do just that, as well as connect with and be inspired by other women athletes. As with other markets, we listened to our amazing existing catalog and online customers to help us pinpoint a location nearest them. We are thrilled to be making our Texas debut by opening in Houston, one of our most saturated customer markets. Having a store in Houston will not only reach our existing customers but also expose new customers to Athleta.
How does Athleta plan on becoming involved with the community?
We are a national partner of Girls on the Run – a national non-profit prevention program that encourages pre-teen girls to develop self-respect and healthy lifestyles through running – and will leverage our stores, in addition to national support, to provide additional assistance to the organization’s local chapters. In fact, in celebration of our Houston store opening, we’re making a donation to the Houston chapter of Girls on the Run and will be working locally to build awareness of this terrific program and helping them to recruit volunteers. While our first month or so we plan to focus on making sure our customers have the best experience in our store, we plan to partner with our customers to identify where and how they would like us to get involved.
Will you have local ambassadors?
We definitely love to partner with local fitness enthusiasts to share the Athleta culture and to in turn learn what the local community is interested in. We also offer a discount to fitness professionals and have an Athleta Sponsored Athlete program that is granted to women around the country on a yearly basis. This program celebrates the powerful life force and athletic accomplishments of a select group of women that embody the essence of Power to the She.
Will Athleta offer free classes occasionally?
Our Town & Country Village store will offer a variety of free fitness classes throughout the month. These classes may include yoga, Pilates, Zumba, or a run club. Each store offers a different, localized class schedule. To the get latest information, visit our store page on www.athleta.com/stores .
How can I as a Pilates Instructor/Personal Trainer help to promote the new store?
Some of the opportunities within our stores include teaching classes, receiving our fitness pro discount and trying out our latest products, or hosting a private shopping event with clients and friends. We encourage you to meet with the store’s General Manager and Customer Experience Lead to see what needs they may have out in the community. They’re always interested in getting to know trainers and instructors as it’s these connections that help to ensure we’re meeting the needs of our customers.
Here are just a few pieces from the collection. Go check them out and spread the word. This is a fantastic brand.
Seamless Hanalei Tank Regal Purple

Dash Top Tank -Orange

Long Woven Bead Necklace

Yoga Bag

Dipper Skort ( we all need a skort)

Printed Tee Maxi Dress

Havaianas Flip Flop

Pony up Hoodie

Have a great week everyone.
Adding the following exercises to your routine will help you get ready for Summer.
V Sit Hover
Sit on your hips bend your knees in close to your chest, lifting both feet off the ground balancing on your sit bones. Clasp your hands behind your head elbows wide. Engage abs and lean back and touch your lower back on the ground, extending both legs out pause for a few seconds here. Return to the start by using her abs to sit up. Do 3 sets 12-15 reps.

Side Plank and Row
Attach one end of a resistance tube to an object near the ground. Get in side plank position, making sure your shoulder is over your elbow. Hold tube in the free hand and extended in front of you, engage your abs in lift your hips off the floor. Pull the tubing in towards your side, pause for a count of 2 and return to the start. Do 3 sets 10 reps each side.


Medicine Ball Pushup
Start on all fours, place both hands on the ball, shoulders over wrists. Engage abs and lift into a plank position. Hold this position for a 2 count, exhale and bend elbows and lower chest to the ball. Straighten elbows and return to start. Do 3 sets 10-15

Single leg Tricep dips
This is one of my favorite exercises for the triceps.
Sit with your knees bent and feet flat on the floor. Hands behind your hips, shift your body slightly behind you, (towards elbows).Engage your abs and lift your hips off the floor, extend one leg to the ceiling and hold here while bending at the elbows to lower upper body to the floor. And return to the start. Do 3 sets 10 reps on each side.

Bird Dog
Start in tabletop position with shoulders stacked above wrists. Raise one arm forward and extend opposite leg back. Hold for three counts. Repeat on other side. Do three sets of 10 to 12 reps. To make it more challenging you can hold 3-5 weights in each hand.

Pullover with Straight Leg Crunch
Start with legs at a 45degree angle, both arms overhead. Inhale and lift your arms and legs at the same time.Pause for count of 3 and return to start.
Do 3 sets 15-20 reps.( use weigh of your choice).

As always warm up before and stretch after your session.
Live everyday with passion and gratitude.
I have days when all I want is good cup of hot tea, not iced tea ( personally I don’t like iced tea). Don’t get me wrong I love my coffee but some days only tea will satisfy. For me personally I find tea to be very soothing and it has a calming effect on me.
There are many different types of teas with various health benefits, just to name a few: (1) Tea contains antioxidants (2) Tea aids with digestion and (3) tea also lowers stress hormones. You can find more information on the Health Benefits of Tea here and here.
These are the brands of tea I drink the most: Tetley British Blend Premium Black Tea
From the site:
One of our best selling teas, British Blend combines premium Kenyan and Assam teas to deliver a richer, full-bodied blend with superior tea flavor, body and color. With 200 mg of antioxidants, an 8-ounce cup of British blend has more than three times the amount of antioxidants per serving as orange juice!1
Tea bags contain 25% more tea than standard tea bags (2.5 g versus 2.0 g). Soft and porous Perflo tissue is used in our round, stringless tea bags for faster infusion and better flavor release.
Once you taste it you will know why it is their best selling tea. They also have the Briish Blend in Decaf. Their website is very informative they have included the History of Tea as well as Tea Tips ( how to brew the perfect cup of tea) etc.
Another brand I really enjoy is Bigelow specifically the Plantation Mint.
From the site:
You will find Plantation Mint® a delightful flavor surprise. We use only the finest mountain-grown tea blended with natural spearmint.
Oh and interesting fact they also have their own Tea Plantation.
Do you drink tea? If so which is your favorite? Feel free to share and spread the tea love.:)
More:
February is Heart Health Month include the folloing in your diet:
13 Foods with Cardiovascular Benefits
6 Healthy Carbs to Keep in your Diet
6 Ways to Stay Active at your Desk
Have a safe weekend.
Here is a quick workout for you.
Repeat 3 times
2 minutes Jump rope
30 Jumping Jacks
12 Decline push ups
1 minute Plank holds
1 minute High knees
1 minute Jump rope
40 seconds Side planks ( each side)
25 Sumo squats
12 Alternating front and reverse lunges
1 minute Jump rope
12 Burpees
30 Mountain climbers
Stretch
* As always consult your physician before starting an exercise program*
Interesting Facts:
According to 9 Steps to Keep the Doctor Away: If you drop your vitamin in a cup of water and it does not dissolve in an hour, pick a new one. Why? Your body is missing out on nutrtients.
Did you know 60% of the immune system resides in the intestine.
Tomatoes are a rich sourde of potassium, manganese,Vitamins A,C,and K. They are also a good source of Vitamin B.
Have a great weekend.
I posted this previously but there was a “glitch” and many of you emailed me because the link was not working.
I came across this poem a few years ago and fell in love with it.
TRULY ALIGNED-AN ODE TO PILATES TEACHERS
Before- A disconnected being with wobbly, unfocused ways.
I sauntered life’s course like a subway train.
With tunnel vision, I had no map- only jerky stops and careless slouching.
Finally- A teacher took me by the hand and refined my awarenesslike grains of sand.
She said stop that habit and listen to me -there is a whole new way for you to be.
Then piece by piece, she stacked me up and I drank in wisdom from the Pilates cup.
Moving about with elegant control, I learned to feel the center of my soul.
Now- I live each movement with my breath, and stretch the boundaries of my existence.
I perceive no limits with my body or my mind
For I am now- Truly Aligned.
Author: Unknown.
Hope you enjoyed reading this. Do you have a favorite poem?
Houston, TX – Jodie Fontenot of Jodie Pilates Houston announced today that she has recently satisfied all the requirements to teach Pilates to breast cancer survivors through the Pink Ribbon program for Post-Operative Workout Enhancing Recovery as a Post Rehabilitative Breast Cancer Exercise Specialist out of her northwest Houston studio located in the Willowbrook area of Houston TX.
Fontenot has been a personal trainer since 2004 and a Pilates instructor in the northwest Houston, Spring and Cypress areas for several years, however this certification will allow her to be of more value to her patients that are breast cancer survivors. “I am excited about how I will be able to effectively help breast cancer survivors increase their mobility and increase their chances of continuing to stay cancer free”, says Fontenot. She teaches pilates to her clients in a private fitness facility located in Northwest Houston near Willowbrook Mall.
“Breast cancer patients can definitely benefit from Pilates,” says Fontenot. How? Although every breast cancer patient is different and Pilates will work different for each patient, however some common benefits that come from adding Pilates to the road to full recovery from breast cancer include:
Help Rebuild Strength If a breast cancer patient has surgery to remove the cancer or take the breast off, they will lose the strength in their arm and on that side of the body. Taking Pilates twice a week will help rebuild that strength. Some patients are not able to pick their arm up over their head, which prevents them from doing simple things like washing their hair and putting clothes on. With Pilates, the patient can often regain shoulder mobility and strength.
Improved Circulation After having surgery, circulation in the body often times become poor. Poor circulation is not good for the body and can easily cause blood clots which will only cause more problems. Taking Pilates classes will help with the circulation in the body. Pilates is often very effective in helping improve circulation.
Less Chance of Breast Cancer Returning Taking Pilates after you have had surgery reduces the chances of you getting breast cancer again. The Pilates will help heal the body and your chances of recurring cancer will be less.
Fontenot of Jodie Pilates in Houston TX, who has been helping a variety of personal training and pilates clients for 7 years, says “it is important for post-operative breast cancer survivors to seek the advice of a physician before starting any exercise program. In addition, it is also highly recommended to seek out pilates instructors who have achieved specialized training to help post-operative breast cancer survivors.”
Since Fontenot customizes each routine for each individual client, this allows her to focus her specialized knowledge on the unique needs of every person she instructs. Since incorrect form can often cause injury, it is generally not recommended for one to try the exercises unattended without the benefit of a Rehabilitative Breast Cancer Exercise Specialist.
For more information about the services Jodie Pilates of Houston TX provides, please visit the website at JodiePilates.com.
If you are looking for Pilates in Houston, I can help. I teach Pilates classes aimed to get you in better shape and make your body feel a whole lot better. Are you trying to decide if Pilates is right for you? Well, let me help you. Let me explain just what you benefits you can gain from Pilates.
- Strengthen the Spine – One of the things Pilates will do is strengthen the spine. Doing certain Pilates routines will allow you to build up your spine, which in turn will help you have better posture and make you feel a whole lot better.
- Eliminate Back Problems – If you suffer from back problems, you should try Pilates. By using a Pilates routine, you will strengthen your core muscles and relieve the pain in your back. Pilates are great for people with lower back pain. If it doesn’t eliminate your back pain altogether, it can reduce it tremendously.
- Tone Up Key Areas – Pilates will also tone up your key areas like your tummy, hips and buttocks. So, if you are looking to tone these areas, Pilates maybe your best bet.
- Maximize Your Strength - Not only will Pilates strengthen your spine, but it will also maximize your overall strength in your body. If your body is weak and you can barely get around, take a Pilates class and you will see a big change.
- Become Better in Sports – If you are an athletic and looking to become better at the sport you play, you should also try Pilates.
Pilates will help tone you, strengthen you, give you better balance and more. In turn, you will feel better and be able to perform better. So, if you are looking to improve any of the areas above, try Jodie Pilates in Houston. You will not be disappointed, and no doubt will improve yourself, your body and your mind! Call today to setup your free Jodie Pilates Houston consultation at 713-398-2370 or email us here.
We all know a strong core supports the spine and helps us to avoid injuries. Here are two core exercises I find very beneficial.
Pike Reach
These exercises works not only your core but also your shoulders.
Start in a plank postion, wrists under shoulders and abs pulled in. Raise your right arm to the ceiling, while rotating your body to the right. turn your head so you are looking at your hand. Hold for a counf of 3.
With control slowly rotate your body back to the center, while lifting your hip to the ceiling and reach your right hand to your left foot. Hold for a count of 2. Retirn to the start. * Keep your abs pulled in tight.*
Pike Plank
Start in a plank position, with your feet on a Valslide.
Engage your abs and lift your hips to the ceiling, while sliding your feet towards your hands. Hold for a count of 3 and return to the start.
* If you do not have valslides, you can use 2 paper plates.
Try these and let me know what you think.
I don’t know about you but I love exercises that work more than one muscle. Here are 2 to try:
Stability Ball Plank/ Thigh Circles
Works adductors ( inner thighs) and core.
Kneel on all 4′s wrists under shoulders, and knees under hips. Place the knee closest to the ball on it. Keep your abs tight, lift in a plank position and use your knees to make small circles with the ball. Do 2-3 sets 20 circles in each direction.
Start
End
Superman Banana
Works chest, back, abs and arms
Lie on your stomach with your arms out infront of you, legs behind you. Lift upper and lower body 6 inches off the floor and hold for a count 5.
Then roll on to your back, arms and legs still lifted and hold for another count of 5. Then roll back onto your stomach and repeat. Continue for a minute.
Start
End
Another multitasker:
The Amazing 37 minute Workout
A few recipes from one of my fav’s:
Indian Wrap
Zucchini Alfredo
Have a great week everyone.
In my Pilates training sessions I use many different pieces of equipment. The one I will be featuring today is the the Peak Pilates MVe Chair ( Maximum Versatility.Exercise).
The first exercise is the the Tendon Stretch.
This exercise stretches the back and hamstrings. Strengthens the abs and arms and develops overall body control.
It is important you work from your abdominals and not your arms. Keep the abdominals scooped in and up and maintain the rounded or scooped posture. Always lower with control, keep shoulders away from your ears and keep the hips lifted.
Start Position
End
The second exercise is the Pull Up/ Pike
This exercise strengthens the abs and the arms. Stretches the back and improves balance and control.
Again you want to lift with your abs and maintain the “C” curve. Keep the spine rounded and ribs drawn up.Lift and lower with control.
Start
End
The third in this series is the Side Pull Up
This exercise strengthens the abs but mainly the obliques.
Again lift the abs, maintain a rounded spine. Pull the pedal up and lift the hips high and always lower with control.
Start
End
If you would like to learn more Click here.
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